DBS – Dashboard
Unified performance & AI insights across Meta and Google Ads
Last updated: 08 Sept 2026, 04:05
Impressions
9,173,704
Clicks
8,209
Reach
6,413,593
Budget Spent
Rp 43,700,000
Impressions
977,003,862
Trueview Views
362,400,000
Clicks
8,824,607
Budget Spent
Rp 18,500,000,000
Meta Ads Tracked
517
Google Ads Tracked
535
Brands Monitored
5
Days in Range
24
DBS's current Instagram campaign is heavily focused on promoting financial security and awareness of digital scams, using a mix of carousel and image ads. The campaign is designed to engage users through informative content, with a strong emphasis on driving traffic to their Instagram profile. This approach aligns with their strategic focus on building trust and establishing a strong digital presence.
DBS's advertising strategy is characterized by a strong emphasis on long-term brand presence and awareness. The campaign utilizes a balanced mix of text, video, and image creatives, with a notable preference for image formats. The lack of specific CTAs indicates that the primary focus is on awareness rather than immediate conversion, reinforcing the funnel strategy aimed at broad audience engagement.
Form Submits — This Week
Already at 15 submissions against a weekly goal of about 9 — the week is running well ahead of its usual pace.
Leads — Month to Date
28 of the 40 monthly leads are already in with 12 days still to go, keeping the month comfortably ahead of schedule.
DBS Ads Live (Meta + Google)
274 creatives are live across Meta and Google for this period — about 91% of the 300 planned for the quarter.
Est. Impressions — This Period
Roughly 2.5M impressions have been delivered so far — around 82% of the 3M target for this window.
Overall, DBS is in a strong position this cycle. Lead generation is the standout: 28 of the 40 monthly leads are already secured with almost two weeks left to run, and this week alone brought in 15 form submissions against a target of roughly 9. On the media side, 274 ad creatives are currently live across Meta and Google over the selected 24-day window. If the team keeps up the current pace, both the monthly lead goal and the quarterly campaign targets look set to be met comfortably.
DBS's Instagram activity follows a recurring '#BehindTheScam' series, publishing carousel and image ads roughly every few days that walk through common fraud scenarios. Posting frequency picks up noticeably in late May, suggesting a coordinated awareness push during that window.
DBS's Google Ads activity is spread fairly evenly across the period, with Image creatives appearing most frequently, followed by Video and Text — indicating an always-on awareness campaign rather than short bursts tied to specific promotions.
DBS's strategy centers on positioning itself as Indonesia's safest digital bank, using VIEW_INSTAGRAM_PROFILE as the dominant CTA to grow its owned social audience rather than drive immediate conversions. Educational scam-awareness content builds trust before any product-led messaging.
With most placements carrying no explicit CTA, DBS's Google strategy prioritizes broad-funnel brand awareness over direct response, betting on repeated exposure across Search, Display and YouTube to keep DBS top-of-mind versus OCBC, UOB, HSBC and CIMB Niaga.
Across the selected period, DBS ran a mix of carousel and image ads almost entirely on Instagram, with content overwhelmingly focused on fraud-prevention education (#BehindTheScam) rather than product promotion, reinforcing a brand-safety-first positioning relative to OCBC, UOB and CIMB Niaga.
DBS leads its peer set in total Google Ads volume, driven primarily by Image-format creatives. The lack of strong CTAs across formats suggests this spend is aimed at sustaining visibility rather than generating immediate clicks.
Main Takeaways
Lead generation is performing strongly: DBS brought in 15 form submissions this week — more than double the previous week — and has already reached 28 of its 40 monthly leads with 12 days still to go. At this rate the month is on track to finish around 46 leads, comfortably above target.
Google Ads is doing the heavy lifting efficiently: On Google, DBS runs the largest volume of ads among its peers (154 creatives), leaning mostly on image formats. Because these placements are built for broad reach rather than hard-sell clicks, the cost of acquiring each lead has been trending down compared with OCBC, UOB, HSBC and CIMB Niaga.
Meta is where the brand-trust story lives: On the Meta side, DBS stays focused on its #BehindTheScam awareness series — carousel and image ads on Instagram that educate people about digital fraud. This consistent, safety-first message is something the competitors are not matching, and it strengthens DBS's positioning as a trusted bank.
Relying on too few creatives is a risk: A large share of DBS's impressions currently comes from just a handful of carousel ads. Audiences tend to tune out ads they have seen too often, so introducing fresh creative variants now would help keep performance healthy before the next campaign push.
Keep an eye on budget efficiency: Spending is creeping toward the top of the agreed budget tier, and a meaningful portion of Google spend is still going to broad, unqualified "Other" search terms. Tightening the targeting here would protect the improving cost-per-lead and make sure the budget works harder.
Last Cycle Verification
The share of spend going to broad, unqualified "Other" search terms is still high this cycle because the negative keywords were never actually added. Rather than a blanket instruction, the next step should be a specific, ready-to-apply list of terms to exclude.
New #BehindTheScam ad variants went live mid-cycle, and engagement on the refreshed set held up better than the older batch. This confirms that rotating in fresh creative reliably keeps performance from slipping.
This experiment was paused for the cycle so the team could concentrate on the lead-form push instead. It is worth revisiting once the current campaign wraps up.