Demo Sample – Dashboard
Unified performance & AI insights across Meta and Google Ads
Last updated: 08 Sept 2026, 04:03
Impressions
12,480,500
Clicks
41,320
Reach
7,920,150
Budget Spent
Rp 68,900,000
Impressions
88,200,000
Trueview Views
24,600,000
Clicks
512,400
Budget Spent
Rp 9,800,000,000
Meta Ads Tracked
417
Google Ads Tracked
472
Brands Monitored
4
Days in Range
24
Auto2000's current Meta Ads campaign is heavily focused on new car model launches and seasonal promotions, primarily using Video ads. The strategy emphasizes test drive and showroom visit invitations, positioning Auto2000 as a strong player in the automotive dealership market in Indonesia.
Auto2000's current Google Ads campaign is heavily focused on new car model launches and seasonal promotions, primarily using Video ads. The strategy emphasizes test drive and showroom visit invitations, positioning Auto2000 as a strong player in the automotive dealership market in Indonesia.
Test Drive Bookings — This Week
Already at 34 test-drive bookings against a weekly target of 25 — the showroom pipeline is running well ahead this week.
Sales Leads — Month to Date
210 of the 300 monthly sales leads are in with about a third of the month left, keeping the month ahead of schedule.
Auto2000 Ads Live (Meta + Google)
245 creatives are live across Meta and Google for this period — about 88% of the 280 planned for the quarter.
Est. Impressions — This Period
Roughly 9.6M impressions have been delivered so far — around 80% of the 12M target for this window.
Overall, Auto2000 is in a strong position this cycle. Demand generation is the standout: 210 of the 300 monthly sales leads are already secured with about a third of the month left, and this week alone brought in 34 test-drive bookings against a target of 25. Across Meta and Google, 245 ad creatives are currently live over the selected 24-day window. If the team keeps up the current pace, both the monthly lead goal and the quarterly campaign targets look set to be met comfortably.
Auto2000 runs campaigns in recurring waves, with activity spikes around new launches and seasonal moments. Most ads use Video formats with a steady cadence across Meta Ads placements.
Auto2000 runs campaigns in recurring waves, with activity spikes around new launches and seasonal moments. Most ads use Video formats with a steady cadence across Google Ads placements.
Auto2000's marketing strategy centers on trade-in deals, financing and installment offers, using "BOOK_TEST_DRIVE" as a primary call-to-action to drive after-sales service and trusted dealership reputation.
Auto2000's marketing strategy centers on trade-in deals, financing and installment offers, using "BOOK_TEST_DRIVE" as a primary call-to-action to drive after-sales service and trusted dealership reputation.
Overall, Auto2000's Meta Ads ads emphasize after-sales service and trusted dealership reputation through Video content, aiming to strengthen new car model launches and seasonal promotions among its target audience.
Overall, Auto2000's Google Ads ads emphasize after-sales service and trusted dealership reputation through Video content, aiming to strengthen new car model launches and seasonal promotions among its target audience.
Main Takeaways
Demand generation is performing strongly: Auto2000 booked 34 test drives this week — well above the weekly target of 25 — and has reached 210 of its 300 monthly sales leads with about a third of the month still to go, tracking toward roughly 300+ leads for the month.
Google Ads is driving efficient reach: On Google, Auto2000 runs the highest ad volume among Astra Daihatsu, Honda Indonesia and Mitsubishi Motors Indonesia, leaning mostly on video and image formats. Because these placements are built for broad reach, the cost of acquiring each qualified lead has been trending down.
Meta carries the model-launch story: On the Meta side, Auto2000 focuses on new-model launches and trade-in promotions through carousel and video ads on Instagram and Facebook. This consistent launch-led message is something the competitors are not matching as tightly.
Relying on too few creatives is a risk: A large share of Auto2000's impressions currently comes from just a few hero launch creatives. Audiences tune out ads they see too often, so introducing fresh variants now would help keep performance healthy before the next promo push.
Keep an eye on budget efficiency: Spending is creeping toward the top of the agreed budget tier, and part of the Google spend is still going to broad, generic car-shopping queries. Tightening the targeting here would protect the improving cost-per-lead and make the budget work harder.
Last Cycle Verification
The share of spend going to broad, generic car-shopping terms is still high this cycle because the negative keywords were never actually added. The next step should be a specific, ready-to-apply exclusion list rather than a blanket instruction.
New model-launch variants went live mid-cycle, and engagement on the refreshed set held up better than the older batch. This confirms that rotating in fresh creative reliably keeps performance from slipping.
This experiment was paused for the cycle so the team could concentrate on the launch push instead. It is worth revisiting once the current campaign wraps up.