Sasa's current Meta Ads campaign is heavily focused on authentic home-cooked flavor and recipe inspiration, primarily using Video ads. The strategy emphasizes everyday convenience for busy home cooks, positioning Sasa as a strong player in the seasoning and instant cooking-aid category.

Sasa runs campaigns in recurring waves, with activity spikes around new launches and seasonal moments. Most ads use Video formats with a steady cadence across Meta Ads placements.

Sasa's marketing strategy centers on affordable family-sized value packs, using "SHOP_NOW" as a primary call-to-action to drive seasonal recipe campaigns and new product launches.

Overall, Sasa's Meta Ads ads emphasize seasonal recipe campaigns and new product launches through Video content, aiming to strengthen authentic home-cooked flavor and recipe inspiration among its target audience.